Cassandra Graves CV

Maintain VoPay's brand consistency across web, digital graphics, and enterprise products.

Managed multiple projects simultaneously, ensuring timely delivery of high-quality work within established deadlines.

Led the design of multiple responsive, white-label interfaces in Figma, resulting in significant increases in customers' and partners' revenue and user base.

Analyze user feedback to influence future UX updates, ameliorating user concerns and pain points during subsequent development cycles.

Conducted internal usability testing with lo-fi prototypes to gather insights on design accessibility and feature understanding.

Established an internal component library enabling various departments to access detailed documentation for creating new product experiences

Designed components for Nokia’s Freeform design library in order to create a versatile design system and WCAG accessible components that would be used by all Nokia departments for developing applications.

Responsible for maintaining Nokia’s branding and visual identity.

Created and updated guideline pages that defined Nokia’s branding requirements for their components and applications for developers.

Collaborated and connected with designers, developers and engineers from multiple departments all over the world.

Created digital advertisements, posters, slideshows and graphics for social media and SFU Public Square’s website to advertise upcoming events and presenters using Adobe Illustrator.

Responsible for maintaining SFU’s branding and visual identity.

Lead and rebuilt a virtual conference space using Gather 3 days before the event when the initial build crashed.

Developed a newsletter template using Campaigner to improve SFU Public Square’s newsletter building efficiency by 50%.